Our Family HVAC Business Hit $30M Annually—We’ll Help You Do the Same.
About Us
Three Markateers is a true family business, founded by the Willson family, who turned King Heating, Cooling & Plumbing into a powerhouse in the home service industry. Tim Willson, along with his sons, Luke and TJ, grew their family business from humble beginnings to over $30 million in annual revenue. Now, with Three Markateers, they are on a mission to help other home service businesses achieve similar success through expert coaching, strategic consulting, and proven marketing strategies. With a combined legacy of generating over $100 million in revenue for their clients, Three Markateers is dedicated to transforming businesses and fostering growth, one family at a time.
Crash of Rhinos Painting
300% revenue growth with 5Fold’s marketing.
Superior Stone & Cabinet
2,400% jobs growth that led to a multi-million dollar sale.
King Heating, Cooling & Plumbing
A staggering 1,600% ROI last year!
Stuck on Growth? You’re Not Alone.
Most great service companies eventually hit a wall. Growth slows, what used to work stops, and progress begins to feel impossible.
No Leads
You’re doing great work—but leads are inconsistent or drying up.
Generic Agencies
You’ve tried marketing, but agencies don’t understand your industry.
Too Busy
You’re wearing too many hats and don’t have time to plan growth.
Hiring Challenges
Finding and keeping skilled team members is tough, which slows down your ability to take on more work.
Cash Flow Struggles
Even profitable businesses can’t grow if cash is tied up in receivables or overhead.
Lack of Clear Strategy
Without a roadmap, marketing and operations feel reactive instead of focused on sustainable growth.
Luckily, there is a better way!
We’ve helped dozens service pros get unstuck and start growing—driving more than $100,000,000 in revenue for our clients. Let us show you how.
A Proven Partnership
Three Markateers + 5Fold
For over a decade, Three Markateers and 5Fold have partnered to help home service businesses grow smarter and faster.
This long-standing collaboration has generated over $100 million in revenue for companies across the country—by combining strategic consulting with powerful, proven marketing systems.
The Plan
If you don’t know where you’re going, you’ll never know if you’ve arrived.
Every successful business starts with a real plan. Without one, you’re just guessing—throwing money at ads, trying out new tactics, and hoping something sticks. We begin by working closely with you to build a custom, data-driven growth plan tailored to your business goals. This plan gives us a roadmap to follow and a framework to measure what’s working—and what’s not. It’s how we identify opportunities, eliminate waste, and adjust in real time. No more reactive marketing. No more winging it.
The Money (Marketing ROI)
Leads are nice—but revenue is the real scorecard.
Marketing doesn’t matter if it doesn’t make you money. We measure our success—and yours—by one thing: how much revenue your plan generates. Through advanced tracking and CRM integration, we connect every marketing dollar to actual booked jobs and dollars collected. If your marketing is working, you’ll see growth. If it’s not, we’ll make adjustments. This feedback loop gives you clarity, confidence, and control. More profit means more fuel to scale—and that’s the goal.
- check_box Every marketing dollar is tracked to the lead—and the revenue
- check_box Full transparency through our live project dashboard
- check_box Real relationships with the people running your campaigns
- check_box ROI reporting that speaks your language—not agency fluff
The Coaching
You’ve built a great service—now let’s optimize how it runs.
We’re not just marketers—we’re operators. We’ve grown a home service business from the ground up, and we’ll help you do the same through practical coaching on how to streamline your office, your field operations, and everything in between. From improving your CRM and dispatch systems to sales strategies, equipment upgrades, pricing, financing, territory expansion, and leadership training—we’ll guide you toward a more efficient, scalable company. The goal: better margins, smoother workflows, and a stronger team.
Transparency
You deserve to know where every dollar is going—and what it’s doing for you.
With us, there are no black boxes, vague reports, or hidden dashboards. You’ll have full access to our project management system, where you can see every task in motion—SEO work, paid ads, website updates, social media campaigns—and interact directly with the team doing the work. Plus, you’ll get live performance tracking that shows how much you’ve spent, where it went, and what revenue it generated. When you know the numbers, you control the outcome.
Communication
We believe in human connection. That’s why we prioritize weekly meetings with your team to review what’s happening, what’s working, what’s needed, and what’s next. Want to run a promotion? Update service offerings? Give feedback? Just ask. You’ll talk with real people who know your business, not an answering service or an AI chatbot. These ongoing check-ins keep everything aligned and allow us to react quickly as your business evolves.
The Benefits of Partnering With Us
Receive coaching that builds confidence.
Gain more than marketing support—our business coaching gives you clear strategies, leadership guidance, and accountability. We help you streamline operations, improve decision-making, and build a business positioned for long-term success.
Quickly ID campaign performance.
Our system dashboard swiftly identifies campaign performance, highlighting areas needing adjustments. This insight directs our focus for upcoming work, optimizing strategies for better results monthly.
See how much you make from every lead.
Our dashboard tracks every lead from our marketing services, showing your earnings per customer. This transparency reveals which campaigns yield the highest return.
Watch your website evolve every month.
Observe your website’s monthly transformation with added content, visual media, compelling blog posts, and optimized landing pages for better conversion outcomes.
Get more 5-star reviews.
Increase your 5-star reviews with our services, enhancing your reputation by encouraging satisfied customers to share positive experiences, boosting trust and attracting new business.
Total transparency on all your spend.
Our commitment to total transparency reveals where every dollar is invested monthly, detailing expenditures and any remaining funds to be rolled over into future campaigns.
Save money on your Google LSA accounts.
Optimize your Google Local Services Ads (LSA) accounts with us to save money, enhancing efficiency and ROI by targeting your ads more effectively.
No long-term contracts.
We offer no long-term contracts, confident in our ability to deliver results you’ll love, with transparent tracking that showcases our positive impact on your business.
Common Questions
What kind of businesses do you work with?
Do I need to be a certain size to get started?
How long before I see results?
What’s included in a consultation?
Do you offer monthly reporting?
Ready to get started?
Disclaimer: Revenue figures, growth percentages, and case studies presented on this site are based on past client results with 5Fold Marketing. These examples are not guarantees of future performance; actual outcomes will vary depending on market conditions, budget, and business operations.
Three Markateers may receive a referral fee or commission if you become a 5Fold Marketing client through links or forms on this site. We only recommend services and partners we believe in.